Bicycle Culture by Design
Mikael Colville-Andersen is an urban mobility expert and CEO for Copenhagenize Consulting. He is often called Denmark’s Bicycle Ambassador but he has learned the hard way that this title is a dismal pick-up line in bars. Colville-Andersen and his team advise cities and towns around the world regarding bicycle planning, infrastructure and communication strategies. He applies his marketing expertise to campaigns that focus on selling bicycle culture and bicycle transport to a mainstream audience as opposed to the existing cycling sub-cultures in particular with his famous Cycle Chic brand. Colville-Andersen gives talks around the world about bicycle culture, design and social media.
Watch this TEDx talk on YouTube.